Google Ads and PPC Marketing
Course Description
Google Ads is one of the most powerful tools for promoting your business online and boosting leads and sales. By the end of this course, you will have complete mastery of Google Ads, confidently creating super-optimized ads and campaigns that deliver real-world results.
This project-based course uses real-world case studies, allowing you to see tangible results in your own business as you learn.
You'll start from the basics and progress to advanced Google Ads techniques. You'll learn how to create Search Ads campaigns that place your ads on the first page of Google, Display Ads campaigns that show your ads on Google's partner sites, and highly optimized YouTube Ads for the world's second-largest search engine.
Once your campaigns are set up, you'll analyze the results, optimize your ads, and improve performance. You'll master an easy system for planning irresistible Google Ads, selecting the best keywords, and optimizing your target audience for maximum impact.
You'll also learn about:
- Ad Extensions
- Automatic Bidding Strategies
- Optimizing click rates by up to 30%
- Google Shopping Ads
- PPC (Pay Per Click) strategies
- Remarketing on Google Ads, a powerful digital marketing tool
Whether your goal is to increase sales, spread brand awareness, or start a new career as a Google Ads expert, this course covers everything you need to achieve your objectives. Google Ads may seem complex, but this course will show you how fun, simple, and effective it can be. Join hundreds of students already creating super-optimized ads and start using the full power of Google Ads to boost your sales, outperform competitors, and enhance your online presence.
Who This Course Is For:
- Anyone or any business looking to exponentially grow their sales using Google Ads
- Individuals seeking a new career as a Google Ads expert
- Those wanting to promote their products, services, or brand
- Freelancers
- Digital Marketing Professionals
- Small business owners
- Anyone aiming to dominate ads on Google Ads
- Batch Duration:2 to 4 Months
- Who can Join:Only Pakistan Residents
- Certificate Eligibility:Pass Final Exam
- Video Medium:Urdu & English
What you will learn
- Boost your Google AdWords performance by 100% or more.
- Eliminate guesswork in ad copy, bid strategies, and keywords.
- Master SEM and learn how to profit from it.
- Reverse engineer your competitors' PPC strategies.
- Set up tracking for calls, form submissions, and eCommerce.
- Create automated, low-maintenance PPC campaigns.
- Optimize your website’s conversion rates (CRO).
- Generate sales or leads efficiently using Google AdWords.
- Increase Click-Through Rates (CTR) and reduce Cost per Click (CPC).
- Understand essential PPC terms.
- Apply psychology to enhance your SEM strategy.
- Achieve high-quality scores easily.
- Integrate data reporting with Google Analytics.
- Analyze traffic reports for informed decisions.
- Measure ROI and Cost-Per-Lead effectively.
- Navigate the new Google AdWords interface with confidence.